Wednesday, July 23, 2008

XFX, EVGA abandoning Nvidia after margin squeeze?

XFX, EVGA abandoning Nvidia after margin squeeze?After a recent bout of bad press – alleged mass product defects, competitive price cuts, and legal problems – two of Nvidia's largest partners have supposedly jumped ship to pursue alternate ventures with an unnamed company. The news follows the loss of Gainward, a company now fabricating ATI-based boards. While details of the supposed deal are scarce, it is known that the two companies, XFX and EVGA, are not defecting to rival GPU manufacturer ATI.

The reason for the two fabricators abandoning Nvidia seem to spawn from the company's tightening partner margins, and subsequently prioritizing its own margins above the health of its partners when trouble began.

[viaThe Inquirer]



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