The decision to choose an outside firm for the infrastructure is believed to be spurred on by the large amount of traffic MySpace expects for customers purchasing direct tracks as well as for signing artists to deals, which is easier for established stores like iTunes and Rhapsody than for a newcomer.
MySpace has had difficulty landing complete support for its initiative, which will not only allow paid, unprotected downloads but also ringtones and free ad-supported streams. The Los Angeles-based firm has the music catalogs of Sony BMG, Universal, and Warner among major labels but lacks EMI and has yet to announce deals with many independents that already have profile pages on the social network.
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