The company is utilizing the technology in a supermarket as a price tag that can change to promote limited-time sales, for example. For this application, a 1.7-inch black and white LCD is combined with a wireless LAN function and a control circuit to allow many tags to be changed at the same time from a remote location. The company envisions the technology for use as restaurant menus, and public signage.
A Sharp representative at FPD did say the new LCD uses components not usually found in conventional LCDs, adding to the cost, but can reduce it thanks to economies of scale and by using its older manufacturing lines for production, putting costs in line with modern LCD panels. There is no word on whether or when the technology will come to market. [viaTech-On]
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